Novorix
Web Platform Rebuild
Web

Web Platform Rebuild

Rebuilt a marketing + product experience with better performance and conversion.

+55%
Page speed
+18%
Conversion
-12%
Bounce rate

Overview

A slow, inconsistent web experience was hurting conversions. We rebuilt the platform with modern UI, better performance, and SEO-friendly architecture—improving engagement and conversion rates.

Below is a delivery snapshot—what we were optimizing for, the constraints we worked within, and the approach we used to ship measurable improvements. If you’re planning something similar, we can help you scope a clear path to results.

Challenge

  • Slow load times and poor Core Web Vitals
  • Inconsistent UX across marketing and product
  • Low conversion on key landing pages

Approach

  • Audited performance and prioritized quick wins
  • Redesigned key pages with conversion-first layout
  • Improved caching and asset delivery
  • Set up analytics and funnel tracking

Deliverables

Web rebuild + performance improvementsSEO enhancementsConversion trackingUI design refresh
Stack
ReactSEOPerformanceDesign
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